A band manager, or music manager, handles many career issues for bands and singers and, on occasion, even DJs. A band manager is hired by a musician or band to help with determining decisions related to career moves, bookings, promotions, business deals, recording contracts, etc. The role of band managers may include similar duties to that of a press agent, a promoter, a booking agent, a business manager, and sometimes even a personal assistant. Responsibilities of a business manager are often divided among many who manage various aspects of a musical career.
As an artist's career develops, responsibilities grow. A band manager becomes important to managing the many different pieces that make up a career in music. The manager can assist singers, songwriters, and instrumentalists in molding a career, finding music producers, and developing relationships with record companies, publishers, agents, and the music-loving public.
The duties of an active band manager will focus on a developing a reputation for the musician(s) and building a fan base, which may include mastering and launching a demo CD, developing and releasing press kits, planning promotional activities, and booking shows. The music manager will put together a press kit, which should include a biography, career highlights, photographs, published articles about the band or artist, a demo CD, and tickets to the CD launch or show being promoted. Expense is not important in the press kit, but flash is. It should catch the eye and interest of those to whom it is directed.
A band manager will gain access to a recording studio, photographers, and promotions. He or she will see that CD labels, posters, and promotional materials appropriately represent the band or artist, and that press kits are released in a timely manner to appropriate media. Launching a CD with complimentary venues and dates is also a band mangerís responsibility.
In seeking a band manager, one should look for someone who understands the personality and perspective of the band or artist, and who has experience and good relationships and strong connections in the recording industry. Striking a tentative agreement that can be renegotiated after three or four months is recommended, and the rate of pay is generally based on commissions of 15 percent or more of performance and commercial incomes, as stated in contracts. The artist or band should never agree to circumstances that can not be terminated or negotiated within a short period of time.
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